PB Content and Marketing

Founder and Creative Director | PB Content & Marketing

December 2021 – Present

Content Creation & Management

• Strategic Content Development: Successfully developed and managed multiple YouTube channels, generating over 375 million views. Content ranged from children’s entertainment to ASMR, educational, and relaxation videos, all tailored to specific audience demographics.

• Adoptable Pet Campaigns: Produced original, engaging videos of adoptable pets for the Watauga Animal Shelter, significantly increasing adoption rates by showcasing the animals' personalities. These videos were widely shared on platforms like YouTube, Facebook, and Instagram.

Digital Marketing & SEO

• SEO & Analytics Expertise: Utilized advanced SEO strategies, analytics tools, and data-driven decision-making to optimize video titles, descriptions, and thumbnails. Improved key performance metrics, including click-through rates, watch time, and subscriber growth.

• Social Media Leadership: Led social media marketing efforts across multiple platforms, driving engagement and expanding audience reach. Managed targeted campaigns that contributed to substantial channel growth.

AI & Technology Integration

• Cutting-Edge Tools: Leveraged AI tools such as ChatGPT, Midjourney, and Runway to enhance content production. These tools were integral in image creation, video production, animation, voice-over, and song production, ensuring high-quality output.

• Continuous Content Management: Managed multiple continuous live streams on YouTube using AI for content scheduling, maintaining consistent audience engagement and retention.

Campaign Management & Strategy

• Best Friend Finders Campaign: Spearheaded the Best Friend Finders campaign to highlight adoptable animals, building a dedicated website, launching social media channels, and organizing off-site adoption events with local business sponsors.

• Branded Content Collaborations: Developed and executed branded and sponsored content campaigns, collaborating with businesses and brands to create mutually beneficial partnerships.

Global Reach

• Tourism-Related Content: Produced and managed content focused on global travel destinations, cultural experiences, and tourism, attracting a diverse international audience.

• International Audience Engagement: Expanded global reach by targeting international audiences through content strategies tailored to diverse viewer interests and collaborating with influencers worldwide.

Data Analysis & Strategy

• Market Research & Analytics: Conducted in-depth market research using Google Analytics and proprietary methods to drive content strategy, resulting in significant channel growth.

• Performance Tracking: Monitored and analyzed content performance metrics to continuously refine and enhance strategies, ensuring alignment with target audience preferences.

Collaboration & Partnership Building

• Strategic Partnerships: Established and maintained strategic partnerships that provide direct access to approximately 6.5 million subscribers, amplifying content reach across platforms.

• Community & Business Collaborations: Partnered with local businesses, non-profits, and community organizations to produce and promote content that aligns with community values and goals.

Project & Creative Direction

• Creative Leadership: Directed video production, animation, and graphic design projects, ensuring consistency with brand identity and audience expectations.

• Innovative Content Production: Created and integrated soundtracks and graphics for each video project, enhancing content appeal and audience engagement.

Realtor Safety Training Course

• Course Development: Created a TREC-approved Realtor Safety training course, leveraging extensive experience in law enforcement and real estate. Designed and delivered the course, providing valuable Continuing Education (CE) hours for Texas Realtors.

• Marketing & Promotion: Promoted the course through social media ads and presentations, expanding its reach and impact within the real estate community.